Bad news for the flavored milk advocates

Jamie Oliver is taking it to the streets

I have to say, this is pretty cool stuff. I'm impressed with his creativity in getting his message out.

Video is from the BBC: http://www.bbc.co.uk/news/entertainment-arts-12629525

New trailer for Jamie Oliver's Food Revolution

Jamie Oliver, who has already turned school food in the UK on its head, brings his documentary prowess to the US to try the same. I'm anxious to see what happens. It also comes just before a panel that some colleagues and I are doing at the annual conference of the American Educational Research Association, so it should lead to some interesting discussions.

The show, Jamie Oliver's Food Revolution, premiers March 26 at 9 ET/ 8 CT on ABC.